What is Google Analytics: Why Is It Important?



Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing. You can sift & sort your visitors with dozens of dimensions.


Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.




Google Analytics features include:


• Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.


• Segmentation for analysis of subsets, such as conversions.


• Custom reports.


• Email-based sharing and communication.


• Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.


Google Analytics is geared toward small and medium-sized retail websites. The service has limitations that make it less suited to more complex websites and larger enterprises. For example, the system collects data through a JavaScript page tag inserted in the code of pages the user wants to collect data on. The page tag functions as a Web bug to gather visitor information. However, because it’s reliant on cookies, the system can’t collect data for users who have disabled them. Google also uses sampling in its reports rather than analyzing all available data.



Furthermore, some security experts have raised concerns about privacy issues in Google Analytics. Through the Google Analytics Dashboard, users can collect information on people whose websites link to social networking sites such as Facebook and Twitter.


There are a number of commercial products for enterprises that require more advanced Web analytics, including those from Omniture, Webtrends, IBM’s Cognos product line and Oracle WebCenter.


Get to know your customers.

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.


Build a complete picture.

Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.


Get a complete view.

Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results.


Build a complete picture.

Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view.


Get insights only Google can give.

Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.


Connect your insights to results.

Analytics is built to work with Google’s advertising and publisher products so you can use your insights from Analytics to help you reach the right customers. Connect Analytics with Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager. Create remarketing lists using your Analytics data and then easily access them in Display & Video 360 and Google Ads.


Make your data work for you.

Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data in a snap, while using our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.


Everything you need to get more from your data.

Discover all the ways that Analytics helps you turn data into insights — from detailed reporting tools to intelligent data analysis and more.


Google Analytics is one of the most popular digital analytics software.

It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website.


It provides valuable insights that can help you to shape the success strategy of your business.


Since nowadays almost all the businesses have an online presence through a website. Therefore, it becomes very important for you to learn the inner structure of your website to see whether it is accomplishing its purpose or not.


For this, you need to know the details of what people do when they visit your website, how long they stay and what all pages do they visit on your website.


Irrespective of whether you are ecommerce website or an informative blog, you would definitely want to understand and study the behavior of your visitors to deliver better results.


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